And one to grow on: Metanoia set to mark first year of filling slot | Company


Can a pair of roses grow a fern, a jade tree or a rubber plant? Yes, when the two roses are Brittany and Adam Rose.

Joking aside, it’s been almost a year since the Roses opened their shop in downtown Mebane, selling common – and sometimes uncommon – indoor plants. Metanoia, a business plan rooted in times of Covid lockdowns and restrictions, has proven robust and will celebrate its first anniversary on July 10.

“A lot of our customers are first-time factory owners who just wanted to pick up a hobby through Covid, and they kind of hung on to it,” said Brittany, who grew up in Burlington. . “Because they realize that it really isn’t as hard as it looks. It just takes practice and you have to learn about plants just like you would anything else. You need to research and understand what they like.

The pandemic has led many people to fill their porches, balconies, living rooms, bedrooms and kitchen windows with plant pots and plant “clippings”. Brittany was no different and grew many plants in her home before transplanting them to her store.

“I’m not good with perennials or annuals,” she says. “I think there’s a calming feeling about caring for plants, and it’s a great way to include some type of self-care and release serotonin throughout your home that just brightens up your surroundings. “

“She had had a few air plants and a few succulents before Covid,” said Adam, who grew up in Mebane. “All of a sudden Covid hit and I was working from home, we started having more plants to keep and adding a little touch of green in some places. And they make great Zoom backgrounds.

Originally, the Roses sold their plants at farmers’ markets and other vendor events. Then they saw the space at 132 W. Clay St. and decided to jump in with both feet.

Their nearly 1,800 square foot store also offers supplies for creating terrariums, which Brittany originally sought out as a creative outlet when caring for and growing succulents. But then she explored the world of tropical plants and the varieties of plants they offer, and her plant collection began to grow.

In addition to selling plants, Roses will help guide a customer through the process of selecting the best plant for themselves. Brittany said it can force the client to do some introspective exploration.

“We asked a series of questions like, ‘In your experience, do you tend to show too much love or not enough love?’ It gives me a baseline of where to go from there and which direction I could go in. A lot of times they come back and they’re ready to try a new plant,” she said.

“We’ll also ask you about the lighting in your home and make sure you get a plant that’s right for where you want to put it,” Adam said. “We also always ask about pets, as some plants are poisonous to pets and, being pet lovers ourselves, we don’t want to sell someone a plant that might harm them. endanger or let curiosity take over.”

For this reason, Metanoia has a pet-friendly plants section so that customers can easily know which plants are safe. The Roses said they research every plant they transport for approval or warnings from the ASPCA.

One of the challenges Metanoia owners have faced has been keeping their shelves stocked with plants. Many local growers could not meet the demand for indoor plants, so they stopped selling at wholesale prices. The Roses found a wholesale supplier two hours away, which meant they made weekly plant trips. Forced to look outside the immediate area, the Roses used suppliers as far away as California, before connecting with suppliers in Florida.

It’s not uncommon for people to become obsessed or even addicted to collecting indoor plants. And while the Roses secretly hope people will come back to fill that need, they are aware of their responsibility to help their customers – new or regular – make informed decisions when choosing plants.

“We won’t encourage you to get a plant way beyond your skill level,” Adam said. “We’ll try to steer you somewhere else, but an obsession with plants is good for our business.”

Selling indoor and tropical plants could be considered a niche business. For their first business venture, the Roses said they had no idea what to expect or how they would know how successful it had been.

“We had listened to what other business owners were saying, their advice and their experiences,” Brittany said. “We realize our market is such a unique market that it takes a special customer to come in and understand exactly what you’re getting. Lots of people come and they liked the environment. In our opinion, we are doing very well. But we have nothing to compare. »

“We still have challenges, and we’re still trying to let people know we’re here,” Adam added. “We still have people coming in saying they come downtown all the time and they didn’t know we were here.”

The Roses said they were very impressed with the support from the downtown business community.

“We couldn’t have picked a better community to start with; we were welcomed with open arms and everyone was so nice and kind and it definitely gives you a sense of ease,” Brittany said. “To start something like this and put so much into it, people like it and know you’re valued by the community, and you have legit people supporting you.”

Even though the Roses have just one year under their belt, Brittany admit they have hopes of expansion at some point.

“My overall goal would be to open my own greenhouse,” she said. “I have endless ideas and would love to see them all come to fruition. I really hope we grow and continue to grow. I don’t see us stopping anytime soon.

“I think eventually we’d like to get to the point where we can grow more of our own plants ourselves,” Adam added. “Then people could come and shop at the greenhouse or shop here (in the store).”

Metanoia is at 132 W. Clay St. in downtown Mebane. It will celebrate its first year of operation on July 9, with a full day of celebrations. To learn more about the company, visit

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