BharatPe launches “Hai Yakeen” campaign

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  • The campaign is designed to celebrate the dreams and passion of India’s merchants
  • It will be live for 4 weeks

Mumbai: BharatPe, one of India’s fastest growing fintech companies, today announced the launch of its new brand campaign – “Hai Yakeen”. Conceptualized around the power of dreams and the tenacity of offline merchants and SMEs, the campaign aims to celebrate the success stories of Bharat’s resilient community of entrepreneurs, across a range of industries.

The TVC was directed by the famous commercial director, Anupam Mishra. Naseeruddin Shah lent his voice to TVC. With the TVC, BharatPe will conduct a 360-degree high-decibel campaign across TV, OTT and digital media.

Designed to show the passion for small businesses offline, the film tells the stories of 6 small business owners and shines a light on how they achieved their big dreams with resilience, innovative thinking and hard work.

The film also establishes the confidence that BharatPe has in the high growth potential of offline merchants, while helping them with best-in-class fintech products that are catalysts for their growth story.

Speaking at the launch of this new campaign, Mr. Parth Joshi, Marketing Director of BharatPe said, “For us, ‘Bharat’ represents the indomitable spirit, the positive attitude and the tenacity to bring about change. It is a reflection of millions of merchants who silently advance to shape the nation and are the soul of Aatmanirbhar Bharat.

Their dreams, aspirations, efforts and innovative thinking can be seen everywhere, on every street, on every corner, in every city, across the country. BharatPe was designed with the aim of empowering those millions of offline merchants who play a vital role in building the new India.

With this campaign, we celebrate millions of untold stories and hope to inspire a whole new set of merchants to believe in the power of their dreams. We are grateful to our more than 8 million merchant partners who have trusted us. We are committed to creating products that will empower millions of offline retailers and SMEs nationwide. »

About BharatPe

BharatPe was founded in 2018 with the vision of making financial inclusion a reality for Indian merchants. In 2018, BharatPe launched the first UPI interoperable QR code in India, the first MDR zero payment acceptance service.

In 2020, post Covid, BharatPe also launched the only zero MDR card acceptance terminals in India – BharatSwipe. Currently serving over 80 lakh merchants in over 225 cities, the company is a leader in offline UPI transactions, processing 11 crore+ UPI transactions per month (annualized transaction value processed of over US$17 billion in payments). The company has already facilitated the disbursement of loans totaling over 3,500 crores to over 300,000 merchants since its launch. BharatPe’s POS business processes payments of over US$4 billion per year on its POS machines.

It has a network of 1.25 lac+ machines across cities. BharatPe has raised over US$650 million in equity and debt, to date. The company’s list of renowned investors includes Tiger Global, Dragoneer Investment Group, Steadfast Capital, Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo and Sequoia Capital.

In June 2021, the company announced the acquisition of PAYBACK India, the country’s largest multi-brand loyalty program company with over 100 million members. In June 2021, it also received approval in principle from the Reserve Bank of India to establish a Small Finance Bank, in partnership with Centrum Financial Services Limited (Centrum), the established and profitable NBFC arm of the Centrum Group.

In October 2021, the consortium of Centrum Financial Services Limited (Centrum) and BharatPe, was granted a Small Finance Bank (SFB) license by the Reserve Bank of India (RBI).

BharatPe has also made its grand entrance into the Buy Now Pay Later segment with the launch of postpe in October 2021.


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