BharatPe rolls out “My Shop My Ad” campaign for merchant partners


BharatPe has announced the launch of its new marketing campaign called “My Shop My Ad”. According to the company, this first-ever campaign in the fintech industry in India gives millions of BharatPe offline merchants the opportunity to create their own video advertisement, featuring cricketers, Rohit Sharma or KL Rahul. Merchants can create personalized ads for their own stores in multiple languages. Merchants could share their personalized advertisements directly with their customers. BharatPe has partnered with to create the technology platform for this offering.

This initiative will allow retail store owners next door to have their own personalized advertisements featuring famous cricketers and in turn attract more customers to their stores, said Parth Joshi, Chief Marketing Officer. at BharatPe. “I am convinced that this initiative will have a positive impact on their business. This initiative will encourage more traders to join BharatPe and help us expand our reach across the country. It was a wonderful experience working with the team for the campaign and we look forward to creating more personalized campaigns for our merchants in the near future.

The company further stated that the process of creating the advertisement is straightforward. Store owners can create their own personalized ads through the BharatPe app by following three steps. Traders can go to BharatPe app and visit “My Shop, My Listing” section. They will be required to submit their business details, such as store name, contact, and business category. Post this, they will need to upload a photo of their shop front in portrait mode. The personalized ad is created and delivered to merchants within 48 hours.

“With the growing demand for personalization, the humanization of customer journeys continues to be’s North Star and we anticipate great developments in the area of ​​Generative Artificial Intelligence (AI) over the next year. . For BharatPe, we’ve unlocked new levels of customization with storefront images as video and audio backgrounds in local languages, which means BharatPe’s 10 million store owners will be able to create advertisements for their stores with digital avatars of Rohit Sharma and KL Rahul in Kannada, Tamil and Telugu based on their preferences,” said Ashray Malhotra, CEO and Co-Founder of

Also read: unveils new campaign for 2022 ICC Men’s T20 World Cup

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