Capturing investment: Dee Agarwal on the key elements of a successful pitch


To get a first-hand perspective on the key elements needed to successfully introduce a business to investors, we spoke with Deepak “Dee” Agarwal, an entrepreneur and successful businessperson, about the crucial elements that drive business buy-in and funding. investors.

ATLANTA, Georgia – June 15, 2022 – Let’s say you have a great business idea. You’ve done your research, drawn plans and created a prototype. Now you just need money to get started – which means finding investors who believe in your vision and are willing to help you grow your business. A recent study by Harvard Business School professors found that companies with seed investors are four times more likely to achieve profitability than those without. Without investor buy-in, your business is likely to face more challenges and obstacles along the way. So how do you onboard investors?

Pitching is the art of presenting a business idea to potential investors in hopes of securing funding. Staring at a room full of people who potentially hold the fate of your business in their hands can be a nerve-wracking experience, but there are proven ways to prepare and increase the odds of success. To get a first-hand perspective on the key elements needed to successfully pitch a business to investors, we spoke with Deepak “Dee” Agarwalan accomplished entrepreneur across multiple industries and businesses, on the crucial elements that drive investor buy-in and funding.

have a plan

This may seem obvious, but it is essential and bears repeating. The first and most important element of an effective investor presentation is a solid business plan that covers all of the objectives, achievable steps, analysis, and logistics. Take the time for every detail and cover every eventuality. Solicit as many voices as possible to assess and punch holes in the plan. Walking through the door with a comprehensive business plan will underscore an entrepreneur’s seriousness, credibility, preparedness and passion.

To build a solid business plan, be sure to include an executive summary, product and service overview, marketing strategy and analysis, and financial and budget projections. Be sure to put yourself in the mindset of a potential investor and answer the questions they are likely to ask in the business plan.

“All too often, entrepreneurs take on investors with a half-baked proposition that is little more than an idea,” explained Dee Agarwal. “An extraordinary idea without full financial projections and concrete steps to use this investment is not really an idea at all. Before putting their money anywhere, investors want to see a clear roadmap for receiving returns on their investment.

have a team

Investors will want to see that there is a strong team in place to help deliver the company’s vision. Investors are likely to assess whether your team has the right mix of skills, experience, and passion, as well as collaborative synergy.

Any startup is likely to face unexpected hurdles or deviations from its original plan, making the core management team critical to success. Experience and industry knowledge are necessary, but commitment and dedication are also essential, especially in times of scale or uncertainty.

“Investors know that a business plan or idea is only as viable as the team that is there to execute it,” says Deepak Agarwal. “When building your team, finding people who share your passion and enthusiasm for the business is just as important as finding people with industry expertise. If your team isn’t fully engaged in your business, neither will investors and customers. »

have proof

Investors will want to see proof that an idea has potential and a clear path to profitability. How much will it cost to start the business? How long will it take to become profitable? A company’s current and projected financial condition should be described to present a clear direction of growth and profitability with respect to revenues, costs and cash flow.

“Having a financial model to define your company’s projected costs, growth rates and profitability will be important in showing investors that your ideas are not just pipe dreams,” noted Deepak Agarwal. “Investors are driven by the bottom line.”

While each investor has their own criteria for evaluating potential businesses, entrepreneurs should strive to present their ideas and plans with clarity and precision. Investing in pitch preparation and planning is key to generating investor interest in your business.

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