Coles publishes AFL campaign for next round of finals via DDB Sydney


Coles has published a campaign for the upcoming 2021 Toyota AFL Finals series, “The Best Game on Earth”.

The spot features AFL stars Eddie Betts and Anthony McDonald-Tipungwuti, who are also Coles ambassadors.

The 30-second spot features moments that show “why Australians love the AFL so much”. It includes a photo of the stadium and the crowd, as well as an appearance by cricketer Mark Taylor.

Kylie Rogers, AFL’s Executive Director for Clients and Sales, said: “This year’s home and away season has provided Australians across the country with excitement and connection. We’re excited to be able to work with Coles to launch the new campaign highlighting exactly what makes our game unique. “


Coles Marketing Director Lisa Ronson commented: “We are very excited about the final series at Coles and we are proud to have our inspiring ambassadors helping us celebrate the game with the fans. We are passionate about helping Australians lead healthier, happier lives and this ad supports our position as a proud sponsor of the AFL and AFLW – we love what the game has to offer our people. clients.

DDB Australia Chief Strategy and Innovation Officer Leif Stromnes added: “This work is a celebration of AFL – the players, the teams, the fans, Coles’ passion and support for the game. that brings us together value. It was great working with Coles and the AFL to build excitement for the Finals season.

Electronic music duo Electric Fields provided the soundtrack with a cover of “I Feel Love” by Donna Summer.

The campaign will run on the Seven Network throughout the Finals period.

Coles and the AFL announced a five-year partnership in 2020.

DDB Australia published a campaign for Coles last month that highlighted Coles’ commitment to sustainability.


Campaign: The Best Value Game on Earth
Client: Coles
Marketing Director – Lisa Ronson
Head of Brand and Content – Bianca Mundy
Events & Sponsorships Manager – Carmel Horvath
Marketing Manager – John Blaskett
Agency: DDB Sydney
Chief Strategy and Innovation Officer – Leif Stromnes
Creative Partner – Noah Regan
Managing Partner – Pippa O’Regan
Business Director – Madeleine King
Head of Integrated Content – Renata Barbosa


AFL Executive Director Customers and Commercial Kylie Rogers

AFL Publicist Georgia Ahern

Senior Producer – Sam Harris
Music: Electric fields, I Feel Love
Music supervision – Level 2 Music
Publishing – Universal Music and WarnerChappell
Electric fields appear courtesy of Sony Music Publishing


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