Steinfeld will work with Core Hydration to show how she creates balance in her life, while encouraging consumers to find their balance however they want, whether it’s hard core or easy core. Between recording new music, maintaining her physical and mental health, and spending time with friends and family, Steinfeld is the ideal collaborator for the brand.
The collaboration will kick off this week with the release of Core Hydration’s latest campaign, which will feature a new song by Steinfeld titled “Coast.” It will be available in pre-save and is now officially live, found herewith an exclusive 30-second clip featured in Core’s commercial.
“I am thrilled to partner with Core Hydration on the ‘Find Your Core’ campaign,” said Steinfeld. “Throughout my career, maintaining balance has been a key pillar, and it’s refreshing to partner with a company that understands this importance.”
Core Hydration’s video spot featuring Steinfeld will be followed by a series of initiatives ranging from retail to digital activations set to launch in 2022.
Kelli FreemanVice President of Brand Marketing, said, “Hailee truly understands the importance of staying balanced and hydrated during her busiest days to ensure she maintains her mental and physical health and well-being. Hailee is on a mission to raise awareness of the importance of finding balance, making her an ideal ambassador for Core.”
About Base Hydration:
Core Hydration is a premium brand of water that is perfectly balanced to work in harmony with your body’s natural pH. Ultra-purified and enriched with electrolytes and minerals, Core Hydration is pH balanced with bottles made from 100% recycled plastic specially designed for an active lifestyle.
About Keurig Dr Pepper
Keurig Dr Pepper (KDP) is a leading beverage company. North Americawith an annual turnover greater than $12 billion and approximately 27,000 employees. KDP holds leading positions in soft drinks, specialty coffee and tea, water, juice and juice drinks, and mixers, and markets the single-serve coffee brewing system no. 1 in the United States and Canada. The company’s portfolio of more than 125 owned, licensed and partner brands is designed to meet virtually any consumer need, anytime, and includes Keurig®Dr Pepper®Green Mountain Coffee Roasters®dry canada®Snapple®Bay®Motts®HEART® and the original donut shop®. Thanks to its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to almost all consumer outlets. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do good. corporate responsibility platform, including efforts around circular packaging, efficient use of natural resources and supply chain sustainability. For more information, visit www.keurigdrpepper.com.
SOURCE Core Hydration