Danish Embassy launches ‘Meet Denmark’ campaign

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(Danish Embassy in Seoul)

The Danish Embassy in South Korea and pharmaceutical company Novo Nordisk co-launched the “Meet Denmark” campaign on Thursday.

With the slogan ‘Aspiring life, Danish life’, the campaign offers insight into a healthy, sustainable and environmentally friendly lifestyle that is unique to Northern Europe, the embassy said.

At a time when travel is difficult due to the protracted COVID-19 pandemic, the embassy said, the campaign will showcase Copenhagen tourist attractions, Danish trends and the daily life of the Danish people for people to experience. Denmark online.

According to the embassy, ​​the campaign aims to open a window on the country by promoting its welfare state, sharing Danish recipes, offering virtual tours and posting vlogs that fully reflect the Nordic lifestyle.

As part of the campaign, Danish Ambassador Einer H. Jensen and Vice President and General Manager of Novo Nordisk Korea Rana Azfar Zafar will present the “hygge” lifestyle in Korea. The Danish word suggests a life that generates feelings of well-being and contentment.

In 2021, the British monthly Monocle selected Copenhagen, the capital of Denmark, as one of the most pleasant cities in the world. The quality of life in Denmark has been ranked among the best in the world.

‘Meet Denmark’ will also showcase the culture and corporate values ​​of Novo Nordisk, its diabetes pro-cycle team – the world’s first – its employee volunteer campaigns, its insulin pen recycling program and its philosophy. business.

By Sanjay Kumar ([email protected])


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