Government’s Coastal Cleanup campaign targets 75 beaches in 75 days

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The Center has launched a mega-drive to clean up 75 beaches across the country in 75 days as part of celebrations marking 75 years of independence, officials said on Monday.

The 7,500 km long shoreline cleanup campaign was launched by the Department of Earth Sciences in association with the Indian Coast Guard, Department of Environment, National Service Scheme, National Management Authority Disasters, Akhil Bhartiya Vidyarthi Parishad (ABVP), Seema Jagran Manch, Students for Development, Paryavaran Sanrakshan Gatividhi and other social organizations.

”The campaign aims to transform and conserve the environment through behavior change. The three underlying goals of the campaign are – to consume responsibly, to sort waste at home and to dispose of responsibly,’ M Ravichandran, secretary of the Ministry of Earth Sciences, told reporters.

The campaign, launched on July 3, will culminate with the largest beach cleanup event on September 17, observed as International Coastal Cleanup Day, covering 75 beaches across the country.

“The goal of the campaign is to remove 1,500 tonnes of waste from the sea coasts, which will be a huge relief for marine life and people staying in coastal areas,” Ravichandran said.

He said the Indian Oil Corporation would help with the disposal of waste collected during the trip.

An ‘Eco Mitram’ mobile application was launched to publicize the campaign and citizens’ voluntary registration for the beach cleaning activity on 17 September.

The campaign will combine virtual and physical formats to convey key messages about adopting lifestyle and behavior changes that promote environmental sustainability, Ravichandran said.

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