Greenwood and Travis Hunter sign NIL deal and team up to launch ‘Choose Black’ campaign


ATLANTA–(BUSINESS WIRE)–Greenwood, the digital banking platform for Black and Latino individuals and business owners, announced an NIL deal and multi-year partnership with Travis Hunter, college football’s first rookie in the 2021 season- 2022 who will continue his college football career at Jackson State University (JSU). Hunter is the highest-ranked prospect to ever commit to a historically black college and university (HBCU).

By committing to an HBCU, Travis Hunter made history and set an example by choosing Black. Together, Travis Hunter and Greenwood will continue to communicate the message of “Choose Black.” The core philosophy of this campaign and movement is to encourage people to support black businesses, schools, and causes. This “Choose Black” campaign helps elevate Black institutions and businesses as well as recirculate the dollar back into the Black community. Greenwood has tirelessly sought to support Black leaders, businesses and organizations that are shaping and showing up for the community. Hunter’s decision to play for one of the nation’s top HBCUs reflects that same belief: our community is stronger when we’re together. Together they will encourage black Americans to join them in paying today and tomorrow by always choosing black people.

Hunter is on the path to creating generational wealth for his family and accessing the tools and financial education to manage it. Banking Black through Greenwood will allow her to manage her financial independence with confidence.

“By choosing to partner with Greenwood, I again underscore the strength of the black community in collaboration and partnership,” Hunter said. “I want the next generation to feel empowered to make the right choices and support black businesses and black excellence. I am inspired by what Greenwood is doing to support financial freedom for minorities.

Hunter’s partnership with Greenwood is designed to bring all that fintech has to offer to its community. From young fans who look up to Hunter to seasoned college football fanatics who enjoy watching young talent excel, Hunter is a community that can benefit from the culturally competent financial education and digital financial services available through Greenwood. His role as a Greenwood brand ambassador means Hunter will have a chance to start paying for his success now, long before a future career as a professional gamer, by advocating grounded and trusted advice for making smart money moves.

“By choosing Jackson State, an HBCU, among countless other options, Hunter reminded the world to ‘Choose Black.’ Hunter is a pioneer on and off the court,” said Ryan Glover, co-founder and president of Greenwood “Greenwood is honored to enter into a partnership and NIL agreement with Hunter. Together, we will help encourage others around the world to choose black businesses, schools and causes.”

About Travis Hunter

Travis Hunter is a top notch high school cornerback. According to ESPN, Hunter is the number one cornerback in the nation and is number two on ESPN300 for the Class of 2022. Hunter was part of the 2022 Under Armor All-American class and was named MaxPreps Junior of the Year and MaxPreps Preseason. Junior All American. Hunter recently made headlines when he withdrew from Florida State University, a Power 5 school, to attend Jackson State University (JSU) in support of historically black colleges and universities (HBCUs).

About Greenwood

Greenwood is the digital banking platform for Black and Latino individuals and businesses. Greenwood’s mission is to support financial freedom for minorities through community development, career advancement and financial services. Greenwood’s flagship product is a premium digital banking service delivered through partnerships with FDIC-insured banks. Greenwood Inc. includes The Gathering Spot, a private membership network, and Valence, a career development and recruiting platform. The combined companies have amassed a community of over one million supporters. Greenwood’s founders include civil rights leader Andrew J. Young and Ryan Glover, founder of the Bounce TV Network. Greenwood has raised funds from six of the seven major banks, including Citi, JPMorgan Chase, PNC and Truist, as well as other companies, including Mastercard, Visa and SoftBank.


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