HUL emphasizes the importance of sorting waste with its latest #BinBoy campaign

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  • Hindustan Unilever Ltd launched a campaign that aims to inspire individuals to sort household waste at source and ensure waste stays out of the environment and into the circular economy.
  • The ‘Trash Boy‘ through its child protagonist ‘Appu’, aims to bring about behavioral change among citizens and urge them to separate waste in homes and residential societies.
  • The film was made by India.

Every day in India, thousands of tons of waste end up in landfills, rivers and oceans. While positive steps are being taken to develop waste management solutions, much remains to be done when it comes to collective citizen action. Hindustan Unilever Ltd (HUL) has launched a campaign that aims to inspire individuals to sort household waste at source and ensure waste stays out of the environment and into the circular economy.

The ‘Bin Boy’ campaign, through its child protagonist ‘Appu’, aims to create behavioral change among citizens and urge them to separate waste in homes and residential societies. Through engaging storytelling and engaging dialogue, the campaign draws attention to the seriousness of mixed waste disposal and the need for immediate action.

Speak out about the campaign Sanjiv MehtaPresident and Managing Director of Hindustan Unilever Ltd, said: “The need for urgent action on the issue of waste sorting has never been greater. At HUL, we recognize our role in this context and have worked with leading agencies in the field and Government must lead which is a simple and positive action that each of us could take. We work to empower communities to achieve the goal of swachhata and a zero waste circular economy. Children are the strongest advocates for change in society and are also the strongest We believe our latest campaign with a child protagonist will inspire and unite citizens to create a greener, zero-waste future. »

The film shows Appu – protesting in a unique way. He is seen sitting on a pile of unsorted rubbish in a household trash can refusing to come out. This action surprises parents, neighbors and the Appu community. After repeated questioning, Appu says – if you don’t sort your trash into wet and dry at home, you’re trashing my future. This comment surprises everyone and encourages Appu’s parents to sort their waste.

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