Microsoft empowers all businesses on the planet with a smart cloud


Over the past two years, we have witnessed an unprecedented acceleration in digital transformation. The way we live and work will never be the same again, and there is no clear roadmap for what lies ahead. The pandemic has accelerated the journey of all business, government, small and medium business customers. New business and partnership models have resulted in massive growth across all industries, which will help organizations thrive in the future. In many ways, this would be a turning point for Indian businesses as they transform to deliver a better and deeper customer experience.

There appears to be a surge in business confidence, as uncertainty continues to loom as we anticipate a third wave of the COVID-19 pandemic. There is a significant shift in the way startups keep pace with digital transformation and embrace cloud-based solutions to re-energize their businesses. They are expanding across all segments and verticals while optimizing costs and customizing their products and services to meet customer needs. With Microsoft Azure, we’ve been able to leverage the knowledge, intellectual property, capabilities, and services we’ve built over the years to help customers make the change and help them on their digital transformation journey.

Cloud technology today is a catalyst to promote business growth. Microsoft Azure offers different programs for startups depending on their stage of journey through a large portfolio of options that help them achieve the growth of their business. The complexity of the business and the transformation agenda often go hand in hand, and we thrive there with our very rich ecosystem of partners to generate value.

The future of cloud technology

India has been at the forefront of cloud adoption, which has accelerated with the availability of high-speed internet, reduced data costs, government support to adopt the latest technologies and emerging digital natives that embrace convenience and simplicity. With the youngest population in the world, India has increasingly contributed to the pace of digital transformation in the country. Unlike a time when financial decisions were only made by people aged 35 to 40 because they felt financially secure, today decisions about all financial services (loans, credits, financial actions, etc. .) are taken by young people over 20 years old. . Social intelligence guides their decision-making and the banking industry has quickly adapted to these changes.

Small Indian businesses are more open to public cloud adoption due to lower investment and maintenance costs. Technological innovation has been the backbone of progress which has an impact on business and economic trends. The cloud is transforming all industries as it provides the most ideal infrastructure to operate a variety of IT applications in all types of organizations in India. Microsoft is rapidly expanding its portfolio of data and AI capabilities in Azure. We believe that digital transformation has tremendous benefits for every industry – government, retail, finance, manufacturing, transportation, healthcare, and more. We create solutions that save time, generate rapid response and decision making, and enable rapid communication.

An open, scalable, complete and intelligent cloud

While the opportunities for cloud adoption in India are huge, we also need to look at a few areas that businesses need to consider on their journey to the cloud.

With the advent of the COVID-19 pandemic and government-imposed restrictions, remote working has become the new normal, but it has also brought concerns about cybersecurity to the fore. Technology now plays a central role in our personal and professional lives, but many organizations have yet to take adequate steps to create a “cyber-secure” remote working environment. We have witnessed an important increase in security breaches, hacks, etc. It requires a renewed focus on an end-to-end cybersecurity platform, a need to protect the organization from these cyber attacks. Thus, having a comprehensive cyber resilience plan is fundamental to an organization’s security posture. Microsoft Azure provides a platform that includes identity, management, end-user security to the platform, and cybersecurity to enable customers to address security issues and requirements.

Another element is the need to create a strong management cadence to merge multiple clouds, whether on-premises, public clouds, or hosting environments. Regulatory requirements, the nature of various industries or the multiple sensitivities of having a dispersed environment require having a solid hybrid strategy, clear definitions on roadmaps and a very solid console to manage security breaches. Azure offers a unique hybrid experience through our products and services that is a benchmark for the cloud industry.

Another aspect that companies must also take into account is the integration with all business systems, which allows the free flow of data, which ultimately leads to greater intelligence and better decision-making for an organization. . Digital transformation is never complete when you leave a system or process behind. They all need to communicate with each other and need to be loosely coupled but tightly integrated, and this is the foundation of agility and intelligence.

A common myth is that the cloud is always expensive. Contrary to these beliefs, it can lead to increased efficiency by speeding up the pace of decision making and reducing capital expenditure. The cloud offers the lowest total cost of ownership, and organizations should assess their unique business configurations and plan accordingly. Microsoft provides cost-effective solutions for customers, ranging from modernizing existing infrastructure and applications to bringing new infrastructure and capacity to data centers or taking a multi-cloud approach to meet their needs.

The journey ahead

The future will be driven by cloud technologies and the emergence of Web 3.0, Crypto, Blockchain are mixed realities that open up new avenues of growth. We’re also seeing Big Compute, Big AI, and Analytics powered by high-performance computing environments come to life in the cloud, creating unimaginable speed and intelligence at a fraction of the cost. We see data and its consolidation driving all intelligence and decision-making through a deployment of open APIs which, in turn, reinvent applications. Integrated finance is another key trend to watch out for. It will be interesting to see how companies choose to integrate finance into every process and application as an important part of their business model.

And finally, the process of humanizing technology, i.e. artificial intelligence (AI), is about to launch interesting scenarios such as building ethical solutions while offering personalization for a better customer experience.

As cloud technologies brace for the future and continue to add more flexibility, it’s up to businesses large or small to understand that if they’re looking to fix a problem, technology can make it happen!


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