A CAMPAIGN to help millions of Britons struggling with the cost of living crisis is to be launched by the Government tomorrow.
Cost of living Czar David Buttress has worked with major UK companies as part of the government’s household support initiative.
It will offer bespoke household deals and discounts from some of the UK’s biggest companies, including Asda, Morrisons, Amazon and Vodafone.
Tomorrow, a new Household Help website will be launched showcasing the discounts, as well as highlighting existing initiatives that could save families money.
The offers are updated regularly – with a particular focus on helping families before the summer holidays, back to school, autumn and Christmas.
They include an extension of Asda’s ‘Kids Eat for £1’ scheme, where children aged 16 and under can access a hot or cold meal for £1 anytime of the day at Asda cafes across the United Kingdom.
Plus free children’s theater tickets with an adult ticket in August for London’s West End shows and 25% off games of bowling and mini golf during the summer holidays at Hollywood Bowl and Puttstars .
Tomorrow, Prime Minister Boris Johnson and David Buttress will meet with business leaders at No 10 to discuss the additional support that can be provided to families.
Cost-of-living business czar David Buttress is expected to thank the companies for their support and hail the campaign’s “good start”.
He will also clarify that “we have more to do and more offers to announce – not just during the summer holidays, but when the children return to school and in the run up to Christmas, when costs are usually higher. students”.
The government created the campaign to support families and hopes it will follow in the footsteps of the highly successful Eat Out to Help Out campaign which launched in 2020.
The program offered half-price food and soft drinks on Mondays, Tuesdays and Wednesdays, with money collected from the government.
However, the Help for Households campaign is focused on organizing new offers, as well as extending or highlighting existing ones – and businesses will not be able to recover money from the government.
Prime Minister Boris Johnson said: “We are facing incredibly difficult global economic headwinds and families across the country are feeling the effects.
“Both the public and private sectors have a role to play here – and that’s why it’s great to see so many leading UK businesses offering new deals and discounts that will provide some much-needed respite at checkout.”
This morning, new data from the Office for National Statistics revealed that inflation had reached 9.4%.
Rates are now at the highest level since 1982, piling further misery on households.
Experts have warned that inflation will only continue to rise as the Bank of England has said inflation could hit 11% this year.
What offers are included in Help for Households?
Here are all the deals we know of so far:
An extension of Asda’s ‘Kids Eat for £1’ scheme, where children aged 16 and under can access a hot or cold meal for £1 at any time of day at Asda cafes across the UK .
Sainsbury’s will showcase its ‘feed your family for five’ campaign, helping customers with budget meal ideas to feed a family of four for less than £5.
Free theater tickets
London theaters are uniting for Kids Week, an initiative giving children the chance to see a West End show for free throughout August with one full-paying adult, with half-price tickets for two children additional in the same group.
Hollywood Bowl and Puttstars
Hollywood Bowl and Puttstars are offering 25% off bowling and mini-golf before 11 a.m. during summer school holidays.
Vodafone is promoting its social mobile rate of £10 a month, which it offers to socially challenged customers. Learn more about social tariffs.
Amazon has launched a new “Help Household” webpage, which will provide free entertainment such as Freevee and Amazon Music, as well as educational resources for school-aged children and essential groceries at low prices.
Morrisons is promoting its offer of a free meal for every child at in-store cafes when a parent purchases an adult meal.
WE MUST TACKLE THE COST OF LIVING CRISIS
COST OF LIVING TSAR DAVID BUTTRESS WRITES FOR THE SUN:
It’s not often that we compare Britain to the Sahara Desert, but this week has been a scorching one like no other. The sweltering conditions were tough, but we also saw countless examples of people doing their part for the community and taking care of each other.
Families check on elderly neighbors. Brave firefighters work long hours to fight the flames. Churches providing “cooling off” spaces for vulnerable people.
It’s that same spirit of common purpose that has seen many businesses across our nation come together to help solve the biggest problem facing families right now; rising inflation and cost of living.
It is a problem affecting countries around the world and we are all feeling the effects as the cost of basic necessities, from food to energy, continues to rise.
As the Government’s Cost of Living Czar, I’ve made it my mission to secure cost of living deals and reductions with the private sector to help make life a little easier for struggling families. . In just over a month, and following discussions with the government, some of the UK’s biggest companies have come forward to offer their support along with many more live chats.
This includes Asda’s ‘Kids Eat for £1’ scheme, where children aged 16 and under can access a hot or cold meal for £1 anytime of the day at Asda cafes across the Kingdom. United, while Sainsburys are launching their ‘feed your family for five’ campaign, helping customers with budget meal ideas to feed a family of four for less than £5.
In London’s West End, theaters are uniting for Kids Week, an initiative that gives children the chance to see a West End show for free throughout August with a full-paying adult, with half-price tickets for two additional children in the same group. Vodafone, meanwhile, is promoting a mobile social rate of £10 a month.
It’s a good start, but we have so much more to do, not just during the summer holidays, but when the kids go back to school and as Christmas approaches when the bills usually pile up.
I understand that while many businesses, especially small businesses, are suffering from inflationary pressures, others have more capacity to help. To those who can help, my message is simple: join our campaign to help households navigate these choppy waters.
And to families across the country: Join the 2.2 million others who have visited our online cost of living support page to learn more about these offers and access 1 £200 per household already offered by the government.
None of this is easy and difficult times lie ahead. Like the heat wave, cost of living pressures are caused by factors beyond our control and will not go away overnight. But these agreements show that companies and the government are stepping in and joining forces to provide the necessary assistance to households.