New TV campaign spotlights transgender kids who find joy in sports


Known as the “Champions” of GenderCool, these young people are at the heart of GenderCool, a youth-led and youth-inspired organization with a simple mission: to help replace misinformed opinions with positive and powerful dating experiences. with thriving transgender and non-binary youth.

The nationally broadcast spot is part of GenderCool’s national education initiative called play itwhich aims to help people understand the reality of fiction about transgender children and their connection to sports.

“I play sports for the same reasons that all children play sports,” said 17-year-old Amir (he/him), who is featured prominently in the spot. “Sport is like family to me. We show up for each other. I even want to be a coach one day so I can help other people get to where they want to be.”

Jen Grosshandler (elle), co-founder of GenderCool, longtime athlete and mother of four, including a 15-year-old transgender daughter named Chazzie, said this spot was just the beginning. “Communities around the world deserve the facts around a conversation that needs clarity,” Grosshandler said. “When people have the chance to spend time with our children, they often come to the same conclusion. Our children play sports to be part of a community and to have fun with their friends. All children belong in sport. It’s as simple as that.”

The spot ends with a powerful closing statement “transgender kids are on your team” as the Nike Swoosh and GenderCool logo appear below.

A shocking number of bills in every state continue to attempt to prevent transgender children from participating in sports. Despite this legislative backsliding, schools across the country are recognizing the significant benefits of equal participation in sports for all youth, including transgender youth.

“Kids are kids, and as a coach you want to create that environment that’s all inclusive,” said Jon Mall (he/him), a teacher from Chicago who has coached K-12 track and field for the past 20 years and is featured in the spot. “Sport brings kids from all walks of life together, and the differences often blur.”

“It’s time for people to meet these remarkable young people and understand that they are part of your team,” said Gearah Goldstein, co-founder of GenderCool. “That’s why GenderCool is taking to the airwaves. We bring the positivity and joy that comes from being part of a team to communities around the world.”

The spot was created by the director Kobi Swissa by Swissa Creative, Inc. Swissa used a docu-style approach to filming, allowing viewers to experience the simple humanity and joy of watching children play and talk about something they love.

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About the GenderCool project

The GenderCool project is a youth-led movement that replaces misinformed opinions with positive and powerful experiences meeting thriving transgender and non-binary youth. Our movement creates positive change by advancing understanding, business and culture.

SOURCE GenderCool Project


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