06 April 2022
Nordstrom said on Monday it was consolidating leadership of its full-line department stores and off-price Rack concept under one team in a bid to execute on its strategy of providing customers with seamless shopping experiences across its digital and physical store platforms.
Leaving Nordstrom are Geevy SK Thomas, president of Nordstrom Rack, and Scott Meden, chief marketing officer. MM. Thomas and Meden are retiring after 39 and 37 years with Nordstrom.
“We would like to thank Scott and Geevy for their tremendous contributions to our business, our employees and our customers,” Pete NordstromPresident and Chief Brand Officer of Nordstrom, Inc., said in a declaration. “Scott was a selfless leader who always put our customers and employees at the center of everything we do. Geevy has been a dynamic force and helped create the tight-knit culture for which Nordström is known. Few leaders have had such a significant impact on so many distinct aspects of our business. »
Nordstrom announced that Ken Worzel has been named Chief Customer Officer for the entire organization and Jamie Nordstrom will do the same as Chief Stores Officer.
A company press release explained Nordstrom’s thinking.
“By centralizing customer strategy under one manager and consolidating responsibility for store operations across Nordstrom and Nordstrom Rack, these expanded roles will better align operational oversight with the company’s ‘Closer to You’ strategy, which remains focused on providing customers with a more convenient and interconnected service experience across its stores and digital platforms.
Mr. Worzel, who was the architect of Nordstrom’s Closer to You strategy, now bears strategic responsibility for the company’s customers across all of its businesses. He will oversee e-commerce, digital operations, marketing, credit and the Nordy Club loyalty program.
Nordstrom’s digital business accounted for 42% of the company’s total in 2021. Worzel, who has served as Nordstrom’s chief operating officer since 2018, previously served as executive vice president, strategy and development, and chief digital officer.
Jamie Nordstrom, who will remain president of Nordstromstores, a position he has held since 2014, will add oversight of operational strategy and execution of Nordstrom Rack to his responsibilities.
Mr. Nordstom will focus on bringing the company’s in-store operations closer to its merchandising and supply chain functions. He will benefit from an expanded team of senior executives with off-price experience.
DISCUSSION QUESTIONS: What do you see as the pros and cons of Nordstrom’s plan to consolidate its management team for its full-line department stores and rack business? What is the likelihood that the new structure will produce significant results?
“If both platforms are meant to be under the same umbrella brand in the minds of consumers, a consolidated leadership strategy makes the most sense.”