Outbrain Launches Engagement Bidding Strategy: An AI-Based Campaign Optimization Tool Designed for a… | News


NEW YORK, Feb. 16 08, 2022 (GLOBE NEWSWIRE) — Outbrain Inc. (Nasdaq: OB), announces the release of Engagement Bid Strategy (EBS), a new automatic performance optimization solution that does not require the use of third-party cookies or codes. website tracking and can be optimized for a wider range of campaign goals.

The new solution automatically optimizes ad creative delivery and adjusts cost-per-click bids by analyzing data from the advertiser’s website analytics system.

“We continue to innovate for marketers ahead of the curve,” said Yaron Galai, Founder and Co-CEO of Outbrain. “EBS is specifically designed to help marketers optimize campaign performance in a cookie-free world.”

“We analyze campaign performance and audience behavior data directly from the advertisers’ analytics system and automatically optimize the campaign for you,” said Lior Charka, vice president, product at Outbrain. “As brands battle for customer attention, we expect the addition of attention metrics within our platform will help marketers optimize their campaigns based on the intent of users without cookies, while generating long-term results.”

EBS does not require any campaign tracking code (sometimes called a “performance pixel”) to be installed on the advertiser’s website, which greatly simplifies and speeds up campaign setup and performance.

Forward-looking statements

This press release contains forward-looking statements within the meaning of the federal securities laws, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to possible or assumed future results of our business, financial condition, results of operations, liquidity, plans and objectives. You can generally identify forward-looking statements because they contain words such as “may”, “will”, “should”, “expect”, “plan”, “anticipate”, “could”, “should”. ‘intention’, ‘orientation’, ‘outlook’, ‘target’, ‘plans’, ‘plans’, ‘believes’, ‘estimates’, ‘predicts’, ‘potential’ or ‘continues’ or the negative form of these terms or other similar expressions that relate to our expectations, strategy, plans or intentions. We have based these forward-looking statements largely on our current expectations and projections regarding future events and trends that we believe may affect our business, financial condition and results of operations. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties and other factors, including, but not limited to: aggregate advertising demand and traffic generated by our media partners; factors that affect advertising spend, such as economic downturns and unexpected events; any failure of our recommendation engine to accurately predict user engagement, any deterioration in the quality of our recommendations, or the inability to present valuable content to users or other factors that may lead to lower user engagement. users or the loss of media partners; the limits of our ability to collect, use and disclose data to serve advertisements; the effects of the ongoing and evolving COVID-19 pandemic, including the resulting global economic uncertainty, and measures taken in response to the pandemic; our ability to continue to innovate and the adoption by our advertisers and media partners of our expanding solutions; our ability to meet demands on our infrastructure and resources due to future growth or otherwise; our ability to expand our reach across ever-changing digital media platforms; our ability to maintain and evolve our technology platform; our ability to grow our business and effectively manage growth; the success of our sales and marketing investments, which may require significant investments and involve long sales cycles; the risk that our research and development efforts will not meet the demands of a rapidly changing technology market; the loss of one or more of our major media partners and our ability to expand our relationships with advertisers and media partners; our ability to compete effectively with our current and future competitors; failures or loss of the hardware, software and infrastructure on which we rely, or security breaches; our ability to maintain our profitability despite quarterly fluctuations in our results, whether due to seasonality, significant cyclical events or other causes; political and regulatory risks in the various markets in which we operate; the challenges of complying with different and changing regulatory requirements; and the risks described in the section titled “Risk Factors” and elsewhere in the Quarterly Report on Form 10-Q filed for the quarter ended September 30, 2021 and in subsequent reports filed with the SEC. Accordingly, you should not rely on forward-looking statements as predictions of future events. We cannot assure you that the results, events or circumstances reflected in the forward-looking statements will be achieved or occur, and actual results, events or circumstances could differ materially from those projected in the forward-looking statements. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unforeseen events. We undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

About Outbrain Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily consumer recommendations across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York City and has offices in 18 cities around the world.

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