Shaquille O’Neal’s post-basketball career is just as important as his on-court career. The Big Aristotle has multiple successful business ventures in addition to his entertaining insight on Inside the NBA and now he will use his business expertise to help small business owners. His airtime with TNT will now expand with The game plan with Shaquille O’Neal.
The new series is produced by Turner Sports, Shaq and OBB Pictures, the award-winning film and television division of OBB Media. The weekly docuseries will highlight the inspiring stories of Atlanta-based entrepreneurs as the Lakers legend and his famous friends provide details to refine their “game plan.”
“This series has represented an opportunity to not only shine a light on own black businesses, each with a deep purpose of why they are in business and a powerful mission to help uplift and inspire the black community through their own unique offerings, but also to showcase other successful black leaders – starting with Shaq and including a range of personalities from all cultures – giving back to these entrepreneurs and the community at large,” said Dexton Deboree. “The show truly expresses an important message of unity, hope and inspiration for the black community and powerful examples of heart, soul, imagination, intellect, compassion and excellence among people of color at all levels, so that the world can see, discover, learn, grow, and hopefully open up in ways that can help us grow and heal as people. collective species.
Six entrepreneurs will showcase their products to O’Neal and his special guests, including Quavo, Killer Mike, Lisa Leslie and Big Boi, as they give business advice, reveal potential dangers and help them develop a new product to bring to market. . .
You can learn more about The game plan with Shaquille O’Neal here.