X-Rite Appoints Chris Brooks as President


X-Rite and Pantone have appointed Chris Brooks as President of X-Rite. A seasoned leader with more than 20 years of experience in general management, commerce, engineering and global operations, Brooks will lead the company’s innovation strategy in digital color platforms, cloud services and connected hardware. .

“Digital technologies are transforming the way physical products are designed and manufactured, enabling more creativity, personalization and opportunity,” Brooks said. “I am thrilled to join the company that has been at the forefront of this transformation, leading the way in digital color communications and cutting-edge color measurement solutions designed to bring colors to life, from inspiration to final production.”

Brooks joins X-Rite with a diverse background in industrial manufacturing, medical devices, pharmaceuticals and food service. Most recently, he served as Vice President and General Manager of Ametek’s Engineered Medical Components business, where the company accelerated sales and operating profit across multiple global manufacturing facilities by implementing core growth strategies with strong financial oversight.

Prior to Ametek, Brooks held various management positions with increasing responsibilities in operations, engineering, marketing, and business development at Illinois Tool Works (ITW), Nordson, The Coca-Cola Company, FMC Corporation, and Merck & Co.

An active community leader, Brooks serves on the boards of numerous non-profit organizations, including Thurgood Marshall Center Trust, North Carolina A&T Board of Visitors, American Heart Association, and Clay-Nelson Scholarship. He holds an MBA from the University of North Carolina and a Bachelor of Science in Mechanical Engineering from North Carolina A&T State University.


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